The Amazing Human Machine

by Juan Nodarse Your patients are talking to you, but are you listening? They’re attempting to communicate. They’re trying to give you insights into how you can enhance your marketing and grow your practice.  Are you taking advantage of what they are trying to tell you? Or are you missing a powerful opportunity? Traditionally, understanding [...]

From a Marketing Perspective by Juan Nodarse Those that forcast, or try to predict the future, generally do so based on research, or information gathered from keeping an ear to the ground. We conduct various marketing research surveys and coupled with the direct work we do for doctors, and my over twenty years in the [...]

Not listening to your customers. Speaking in your lingo, rather than in a voice your clients and prospects understand. Planting your feet instead of being evolutionary. Not testing. Being afraid to change. Paying too much. Always searching for new customers. Not understanding how sales and marketing work together. Not building brand value. Not having a [...]

We know patient education is a key to a successful practice. The better your patients understand what you do, why you do it, and how it can help your patients…the more likely they are to follow through with your care recommendations. This, in turn, is more likely to generate better results and increase satisfaction, which [...]

Do you have a clear vision for your clinic? Successful chiropractors generally have a very clear vision for their practice. It is the foundation of any good marketing effort. Here are some tips to get your vision clarified: Put your vision in writing. One simple way to do this is to imagine that you’re writing [...]

motivate them by showing them and giving them examples of what one can learn by listening to customers

Theodore Leavitt, the grandfather of marketing, asked readers in his 1960 article published in the Harvard Business Review this question as a way of challenging them to rethink their business from a more visionary posture. He wrote that the problem with the railroad companies was that they missed the opportunity to ‘own’ transportation because they [...]