Fall Session Begins:  Monday, October 3rd @ 12 pm CST

FOR MORE INFORMATION OR TO REGISTER, email juan@themarkad.com 

This 12-week online program will combine the introduction of basic marketing principles along with practical marketing application. It is designed for Chiropractic Assistants with the desire, intelligence, and drive interested in expanding their understanding and application of basic marketing knowledge and skills.

Program Requirements:

• Support of Practice Owner in not only paying for course but also allowing for the necessary time to participate in all of the program lessons and classes and for participant to actually conduct marketing activities.
• Willingness of participant to read, learn and stretch themselves in areas where they may or may not have first hand experience.
• Willingness of participant to spend time of their own on extra activities, including reading, homework, etc.
• Access to a computer with Internet access during working hours as well as above average computer skills.

Program Benefits:

• Relieve pressure on doctor from worrying about marketing tasks
• Greater likelihood of marketing programs progressing without dependence on doctor
• Gain greater buy-in from staff
• Reduced marketing stress
• Improved marketing results

Who Should Participate:

• Marketing staff
• CAs wanting to broaden their talents and expertise
• Doctors wanting to do it themselves NOTE: Doctors may audit program material at no extra cost.

Program Investment:

First participant: $595; Client discount* $100 off

Second participant from same clinic: $295

*Discount: If you are a client of The Marketing Advantage, or a customer of one of our clients you pay only $495.

Payment must be received in full before  Friday September 30th. To request an invoice or for more information email juan@themarkad.com

Program Description:

This program will combine a variety of virtual tools and activities to deliver the information and keep track of your progress. The foundation of the program will be ‘live’ events designed to allow questions, but which are then recorded so participants can listen/view on their own later.

Each lesson will begin with a live 40-45 minute webinar every other week to introduce that session. Each session will offer suggested readings or audio recordings designed to support key learning points. In addition, the session’s ‘homework’ opportunities will also be introduced.

Each lesson will provide at least one homework opportunity for participants to complete. They may complete more if they desire. In between the Lesson Webinars, we will schedule telephone as well as chat room Q&A sessions to keep participants on target. Practical tests will be conducted at various steps along the way to measure applicable skills.

Program Outline:

Introductory Program Webinar. 1 hr. NOTE: There is no cost to preview this program to determine whether or not you want to participate. The material will be recorded and made available to program registrants as part of the course content. This webinar will introduce the basic marketing principles on which this program is based. We will also outline program details, including requirements and expectations. Marketing concepts to be covered include Vision, mission, and values; brands, branding, and brand management; goals and objectives; and strategies and tactics.

1. Listening, Evaluating, and Research

This session will introduce the concepts of analyzing, evaluating and tracking various aspects of marketing. We’ll introduce the concept of SWOT analysis and teach participants how to conduct one for their clinic. In addition, we’ll outline the process for conducting a competitive scan, as well as a patient satisfaction survey. Participants will understand how to conduct a survey, the principles of conducting in-depth interviews, and even how to conduct a focus group.

Tasks: Each participant will be required to conduct a patient satisfaction survey, physically survey patients, conduct a couple of in-depth interviews, and complete a market scan of their competition.

2. Communications & Education

This session will build on what you learned in session one and explore a variety of communications tools and the appropriate messaging utilization for each. Participants will be given the opportunity to learn how to use and apply proven marketing principles to marketing tools such as flyers, postcards, advertising, audio messaging, and power point presentations.

Tasks: Each participant will be required to conduct a major communications task, based on their clinic situation and their previous marketing experience.

3. The Three R’s

In this session, we’ll explore the principles of Retention, Reactivation, and Referrals. Participants will come to understand best practices in these areas, explore any weaknesses in current clinic practices, and discuss the desired situation with clinic principals.

Tasks: Prepare and conduct patient education session, plan referral plan, make retention calls, make reactivation calls, try reactivation letter.

4.    Events

In this session, we’ll take a look at Internal events, come to understand the true value of events, compare current clinic event attitudes and efforts, and outline an internal event plan for the clinic.

Tasks: Participants will be asked to plan one major and one medium event, and to hold one ‘referral’ event, either minor or medium.

5.    Technology

This session will provide an overview of the latest ‘best practices’ in terms of Internet marketing. Participants will gain a thorough understanding of the principles of e-marketing, including websites, Google places, social media, and e-newsletters.

Tasks: Create e-newsletter.

6.    External

In this lesson, we’ll review the appropriateness of external marketing efforts as they apply to each clinic individually. We’ll explore advertising, public relations, screenings, lay lectures, and networking.

Tasks: Conduct screenings, place PR release, meet ten new people.

Program Schedule:

Program Overview: Thursday, Sept. 29 @ 12 pm CST

	Webinar	Q & A Teleconference	Chat room
Lesson #1	Monday, Oct. 3rd @ 12 pm CST	Monday, Oct. 10th @ 12 pm CST	TBD
Lesson #2	Monday, Oct. 17th@ 12 pm CST	Monday, Oct. 24th @ 12 pm CST	TBD
Lesson #3	Monday, Oct. 31st @ 12 pm CST	Monday, Nov. 7th @ 12 pm CST	TBD
Lesson #4	Monday, Nov. 14th @ 12 pm CST	Monday, Nov. 21st @ 12 pm CST	TBD
Lesson #5	Monday, Nov. 28th @ 12 pm CST	Monday, Dec. 5th @ 12 pm CST	TBD
Lesson #6	Monday, Dec. 12th @ 12 pm CST	Monday, Dec. 19th @ 12 pm CST	TBD

Special Notes:

1. There will be no refunds available as of the beginning of Lesson #1.
2. One doctor per office will be able to join in on all events in addition to having access to the information being provided to the participants.