Who We Are

We’re a full-service marketing agency focused on serving the chiropractic profession. The Chiropractic Marketing Advantage serves vendors that want to market to the profession, as well as chiropractors themselves.

Juan Nodarse is the founder and president of The Marketing Advantage. Juan brings over 30 years of marketing experience to serve our clients. His understanding of chiropractor’s problems, his relationships and connections, and over 20 years experience with the profession make him a logical person to direct marketing efforts.

At a very young age Juan started a highly successful advertising agency. He has excelled in the publishing and sales training fields. His expertise in strategically analyzing marketing efforts, identifying strengths and weaknesses, and developing innovative solutions that fit the specific situation and need of his clients is highly respected within and beyond chiropractic.

His love affair with chiropractic began when he was hired as Director of Marketing at Palmer College of Chiropractic in 1990. He served Palmer College and the Palmer Chiropractic University System in various capacities until departing in 2002. While at Palmer he developed the marketing communications efforts for the Chiropractic Centennial Foundation and discovered a passion for helping chiropractors apply marketing skills to grow their practices.